WHAT AND WHO IS GREENFABULOUS?
GreenFabulous is an environmentally conscious fashion retailer committed to providing quality clothing and apparel at a fraction of the cost of traditional retail. We specialize in pre-owned fashion re-sale, wholesale close-outs, and past season surplus items. In addition to saving our customers up to 90% off retail prices, our reverse-chain business model helps reduce waste and the environmental impact of consumerism.
A Note from Rebecca…
When I was 4 years old, I locked my mother out of the house over a party dress.
We were getting ready to go to the grocery store and I had decided I wanted to wear my fancy party dress shopping. My mother refused. So when she went outside to retrieve something from the car, I clicked the switch on the front door and locked her out. A moment later, seeing her panicked face pressed up against the windowed door, I knew I had done something really bad. Try as I might, my little four-year old fingers couldn’t manage to flip the lock switch back, and I began to panic and cry too. Eventually, she had to break the family room window and crawl through to get inside. Over 30 years later, this story is still a favorite classic at our holiday dinners.
I guess I was just a fashionista from the start.I can’t remember a time in my life when I didn’t love clothes and shopping – and a great deal. In high school, I’d pour over fashion magazines at night, then go to the local thrift stores the next day looking for similar items. My first score was a beige, textured linen knit Marc Jacobs sweater – since that day I’ve been totally hooked on thrift. Not that I won’t shop retail too – a good fashionista never limits her options – but pay $220 for a pair of everyday jeans?!? Never!
I dabbled in re-selling my clothes off and on throughout college and grad school – It was a great way to clean my closets and pay for textbooks. Then, when I became a mom, I left my first career to focus on raising my family. To supplement our income, I started selling off my maternity clothes on EBay. Soon, friends and family were asking me to sell their clothes for them, and it took off from there. Today, we are a full time, family-owned and operated business focused on fashion re-sale, wholesale closeouts and retail liquidations.
At GreenFabulous, we are all about family – ours and yours. Family is the cornerstone of our business – it’s the very reason we started this company – and it is our commitment to our customers that we provide quality clothing and accessories at a fraction of the cost of retail to families at every income level. We commit to making the world a better place for our children by reducing environmental waste through re-sale. And we commit to making people happy through art, fashion, and self-expression, regardless of size, gender, age, or style.
We are proud to be start-up entrepreneurs in the growing field of fashion resale and we look forward to serving you.
From our family to yours,
A Note from Ron…
I started selling items online in 2003. I had old text books and electronics that had value to someone, but zero value to me. I found that selling online could be a bit tricky because you have to navigate your way through pricing your item appropriately, listing, shipping, packaging, receiving payment, and verifying your customer is happy to keep a good reputation in the online marketplace.
When my wife and I moved into our house in 2013 we decided that I would work full-time and my wife would be a stay-at-home mom and homemaker. I remember coming home from work one day and I was tired and angry and all I wanted was to hang out with my family. However, my wife had other plans. She was clearing out our closet that was stuffed to the brim with clothing and all kinds of apparel. She wanted to do this because she thought she could take the clothes that she was never going to wear again and get some money back by selling them online. We had an argument because I wanted to just spend some quality time and she wanted to list her $10 shirt. I argued with her that it was pointless and that she would never make any money doing it.
Fast forward six months to Father’s Day. My wife presented me with a membership to the local public golf course for the rest of the year. Rebecca also made it known that she paid for it by cleaning out her closet. Needless to say, I immediately understood the value in what she was doing. Although more importantly, I put my tail between my legs. I realized that she must have spent a lot of time selling her clothes because each listing that she does takes between 10 and 15 minutes to complete.
When I was out on the golf course alone to my thoughts, and slices, I realized that there was an opportunity for a real business in what she was doing. Most importantly though, I realized I was wrong about her selling her shirt for $10 because it was the stimulus that our family needed. It was at this point that I decided to get involved. We formed an LLC and worked together to streamline our processes. I brought my technical and business skills and Rebecca brought her knowledge and passion for fashion. We were soon out of our own clothes to sell because we had cleared out our closet. It felt really good. We told our friends and family about what we were doing and some of them just gave us bags of clothes for free so they could get rid of it. We stopped accepting clothes for free and started paying for them. We then expanded and found businesses that were closing and needed to liquidate their inventory.
We now source our clothes and products from all of the aforementioned avenues. We even still sell our own clothes from time to time when we are done with them. We have a rule in our house and that is if you want new clothes, then you have to sell your clothes to GreenFabulous. It reduces closet clutter and makes us feel good.
Our plans were to start talking to the big wholesalers and to create relationships with brands. However, as our business grew we realized that there is so much waste in this world that we did not want to contribute to it.